Have you heard of the coastal grandmother aesthetic and design trend that is sweeping the country? I’m sharing all the details on what this vibe entails and how to achieve it in both your home and wardrobe!
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Multiple times in the past month or so, I’ve received comments (especially on Instagram), that some of my collages or home decor images are so “coastal grandmother”. I didn’t know whether or not to take it as a compliment or an insult because it was hard to gauge their context! But one commenter specifically asked if I had seen the “coastal grandmother” trend that was sweeping TikTok (starting with @lexnicoleta), and she said that my weekend sale collages reminded her of the vibe. After doing a quick Google search, I can 100% relate to the new coastal grandmother trend! Or, in my words, classic coastal chic. It’s a vibe that’s been around for years, it just now has a trendy title attached to it.
I actually started this post a few weeks ago, and since then, it seems like this trend is everywhere. So, if you hadn’t heard of it yet, I can pretty much promise you’ll start seeing a lot of it! Let’s dig into it a bit more. I also have some sale codes near the bottom of the post to save on this trend at several retailers!
What is the Coastal Grandmother Aesthetic?
If you’re familiar with the grandmillennial aesthetic, the new coastal grandmother aesthetic is very similar but with more of a coastal spin, and in my opinion, less fussy. Think Diane Keaton in “Something’s Gotta Give”. Or Meryl Streep in “It’s Complicated”. Ina Garten, Oprah and Martha Stewart also come to mind. Remember how we all wanted Diane Keaton’s coastal home and wanted to dress in her casual linens and neutrals, and relaxed but not-overly preppy coastal outfits? Think blues and white and neutrals and coastal (without the in-your-face-coastal themes) and you have the coastal grandmother aesthetic! Think coastal color palettes and natural fabrics, not coastal tchotchkes. Home cooked meals made from fresh produce you grew in your yard. Long dinners with friends filled with conversation and wine. Long hours spent reading a new or favorite book. It’s also basically the grandmillennial style without all the fuss, and almost a lifestyle instead! And you don’t have to actually be a grandmother to adopt this vibe! In fact, it’s a trend that’s sweeping all ages. It’s in the way you decorate, the clothes you wear, and the lifestyle you live. It’s basically everything I aspire to be.
Top Picks For Achieving the Coastal Grandmother Aesthetic
Now that we know I was a fan of the coastal grandmother aesthetic before I even knew it existed, I’m sharing a few current favorites. Following are my top picks for achieving the coastal grandmother aesthetic in both your wardrobe and your home!
SOURCES: Rattan Table Lamp | Patterned Rug | Cashmere Sweater | Linen Button-Up Top | Raffia Bucket Hat | Striped Boatneck Tee | Reading Glasses | Canvas Tote | Sneakers | Woven Market Bag | White Denim Jeans | Striped Linen Pants | Throw Blanket | Link Necklace | Raffia Hoop Earrings | Rattan Wrapped Capri Blue Candle | Block Print Napkins | Faux Hydrangea Arrangement | Bamboo & Straw Wrapped Lantern/Vase | Scallop Wicker Table | Whale Spoon Rest | Scalloped Mirror | Picnic Basket
Following are even more finds that follow the coastal grandma trend! Simply click any of the images below to learn more about each of the items shown.
Coastal Grandmother Picks From Top Brands
Since it’s no shock I’m a big fan of this aesthetic, I shouldn’t be surprised that some of my favorite retailers are also on board! Several home decor and clothing sites have curated their top picks to achieve the coastal grandmother look, as well! Click any of the brands below to see their take on this popular vibe!
- Annie Selke – Their rugs are the epitome of coastal grandmother chic!
- Anthropologie – Although they don’t have a dedicated coastal grandmother section, they have tons of products that fit this aesthetic. And, today only, they’ve given me a code for early access to their Memorial Day weekend sale. Get an EXTRA 40% off sale items (with only a few exclusions) with code Life40 before the sale opens tomorrow to the public!! This gardener tote bag, this beach vest, and these scalloped plates are a great example of the trend and are included in the sale (and my additional discount)!
- Ballard Designs – A home decor that has carried this look for years! Particularly if you check out the Suzanne Castler collection and Bunny Williams collection.
- Dudley Stephens – Use code DUDLEYVIP for 40% off most items sitewide!
- J. Crew – Get 30% off most full-priced styles and an extra 50% off sale styles with code SUMMER.
- J. McLaughlin
- Serena & Lily – Currently offering 20% off sitewide, including sale items (which now includes a ton of items we own)!
- Tuckernuck – There’s a secret sale right now with 20% off your order with code YOURULE. Not sure how long it will last!
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