Pinterest recently shared in their 2025 Summer Trends Report, that searches for the “Martha Stewart aesthetic” were up by 2,889%. Today I’m going to share all the details on this hot “new” trend that’s arrived this season and how you can have a Martha Stewart summer too!
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The Martha Stewart Aesthetic Trend: What It Is and How to Embrace It
The Martha Stewart aesthetic trend is having a moment, and it’s not just about homemaking tips or meticulously folded linens. This trend, rooted in timeless elegance, refined domesticity, and cozy sophistication, is a return to the golden era of elevated everyday living. Think of it as a gentle rebellion against minimalist modernity and disposable design. Instead, it embraces tradition, quality, and a life well-curated. I also like to think of it as living at a slower pace, finding joy in everyday tasks, and less screen time and more doing. I see a lot of overlap between this and the Nancy Meyers aesthetic that has been so hot in recent years from a purely aesthetic standpoint.
What Is the Martha Stewart Aesthetic?
The Martha Stewart aesthetic embodies a lifestyle that celebrates classic American elegance, intentional homemaking, and seasonal living. At its core, it’s about cultivating beauty and function in your everyday environment, with an eye for detail, tradition, and craft. Imagine a beautifully set table with vintage linens, a kitchen with copper pots hanging above a marble counter, or a garden overflowing with peonies and heirloom tomatoes.
This aesthetic is influenced by:
- New England charm
- Colonial revival design
- English countryside charm & simplicity
- Seasonal rituals like wreath-making or canning peaches in late summer
It’s not just about style — it’s about substance. There’s a certain grace in the way the Martha Stewart aesthetic values process, whether that’s baking a pie from scratch, arranging cut hydrangeas from your yard, or embroidering a monogram by hand.
When I was younger, I feel as though the Martha Stewart aesthetic was envied, but also caused a lot of stress trying to achieve “Martha perfection” in every facet of life. But the new Martha Stewart aesthetic is the opposite. It’s more about slowing down and finding joy in everyday tasks. It’s almost a mindset shift to enjoy simpler activities and routines. Even if that just means elevating one task that, in the past, may have felt like a chore, so it becomes more fun!
How to Embrace the Martha Stewart Aesthetic in Your Home and Life
Want to embrace the Martha Stewart aesthetic if your own life? Here are a few chic picks that act as a starter kit. Below that, I have simple butspecific tips on trying the aesthetic and lifestyle.
SOURCES: (1) Chambray Shirt | (2) Linen Button-Up | (3) Linen Pants | (4) Straw Sun Hat | (5) Dutch Oven | (6) Martha Stewart’s Gardening Handbook | (7) Martha The Cookbook | (8) Glass Jars | (9) Woven Market Basket | (10) Gardening Gloves | (11) Organic Herb Seed Kit | (12) Scalloped Edge Serving Bowl | (13) Ceramic Egg Holder | (14) Loafer Mules | (15) Copper Bowl Kitchenaid Mixer | (16) Watercolor Workbook | (17) Summer House Needlepoint Canvas | (18) Scalloped Terra Cotta Planter (smaller versions here)
Following are some simple tips to start to embrace the Martha Stewart aesthetic in your life! And if you haven’t seen the Martha Stewart documentary on Netflix, I’d encourage you to do so. We really enjoyed it!
1. Layer in Traditional Decor
Think vintage silver trays, botanical prints, toile fabrics, and sturdy wood furniture with timeless lines. Don’t shy away from inherited pieces or classic colors like sage green, robin’s egg blue, cream, and soft taupe.
Try this: Hang a collection of antique transferware plates on your dining room wall, style a guest room with hand-quilted bedding, or try your hand at needlepoint and find a spot to hang it in your home.
2. Prioritize the Kitchen as the Heart of the Home
Martha’s world revolves around the kitchen — a place not just to cook, but to gather, create, and celebrate. Stock it with beautiful basics: cast iron pans, mason jars for storage, and copper utensils. Display cake stands and mixing bowls with pride.
Try this: Create a seasonal centerpiece on your kitchen island with fruit from your garden or local market, or bake something from scratch on Sundays — just because.
3. Celebrate the Seasons
The Martha Stewart aesthetic leans into seasonal living. Whether it’s fresh floral wreaths in spring or cozy tartan throws in winter, every detail reflects the current moment.
Try this: Switch out your front porch decor and table linens seasonally. In fall, add gourds and candlelight. In summer, a pitcher of fresh-cut flowers does the trick.
4. Embrace Domestic Rituals
From ironing napkins to labeling pantry jars, these small acts elevate everyday tasks into moments of grace. The aesthetic encourages slowing down and taking pleasure in order and beauty.
Try this: Organize your pantry in matching glass jars, or learn how to make your own jam, complete with homemade labels. Or just make that new recipe you’ve been wanting to try!
5. Cultivate a Garden, Even a Small One
Whether it’s a full greenhouse or a windowsill herb garden, growing something — and then using it — is peak Martha.
Try this: Pot up rosemary, thyme, and basil for your kitchen. Bonus points for using fresh herbs in your cooking or creating dried herb bundles to hang.
My Favorite Shops That Embrace The Martha Aesthetic
While I’m sure the actual Martha Stewart prefers much more designer labels, following are some of my favorite shops that can help give you that Martha Stewart aesthetic all summer (and year) long!
- The Martha Stewart aesthetic is full of natural weaves like linen, cotton, and wool. Some of my favorite shops for this look are Quince (such a great price point and quality), J. Crew, Frank & Eileen and Tuckernuck.
- I’ve found that an easy way to enjoy cooking more is to invest in quality pieces that are functional and beautiful. Try picking up an item or two at a shop like Williams Sonoma or Sur La Table to make everyday chores like looking feel more like a hobby.
- If you’re needing some flower or plant inspiration, I’ve found that setting aside 30-60 minutes to wander a local nursery to be transformative! Even if you don’t buy, just wandering the aisles and grounds can help give inspiration for you to start planning summer planters, a small herb garden or a full-blown garden at home.
- Looking to try a new hobby that feels Martha-esque? Try these preppy needlepoint kits, watercolor workbooks, a sourdough starter kit for fresh bread weekly, try an online Masterclass (I love my subscription, and Martha even has a course), or take a local class with some girlfriends to learn something new!
Final Thoughts
The Martha Stewart aesthetic isn’t about perfection — it’s about care, intention, and finding joy in the rhythms of home. It’s a return to gracious living, where quality matters more than quantity, and beauty is found in the small, daily rituals that make life feel rich. So go ahead: set the table with your grandmother’s china, polish the silver, and make every day just a little more special. Martha would approve.
What do you think of the Martha Stewart aesthetic trend?
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Thanks for sharing this information, Sarah! I wasn’t aware the Martha Stewart aesthetic is becoming more popular! And thanks for the easy to understand definition and how to slowly bring the aspects of it into your home. I love the concepts!
Glad you enjoyed it Nancy! I feel like you need to start making your own sourdough bread 🙂